Advertising and the Internet: A Long-Term Relationship
Advertising and the Internet: A Long-Term Relationship Entrepreneurs today are working harder than ever to take their businesses to the next level. The internet has now become a major tool for achieving this goal—especially through advertising. Online advertising is excessively used to create brand awareness and reach global markets. In fact, in countries like India alone, more than 41,000 advertisers are active online, representing nearly 46 million advertisers in total. This makes India one of the largest target markets for online advertisements. Why Online Advertising Matters Due to high competition, most businesses now hire a professional advertising agency or a digital advertising company to manage their promotions. These agencies help with strategy, media planning, and targeted campaign execution. This shows how advertising is not just a tool, but a core component of the promotional mix, essential for bu...